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The format of sale layout book
From;    Author:Stand originally
Of short duration does not have brief introduction the tectonic cent of a whole sale layout book is two much. It is market situation analysis, 2 it is layout book text.

(one) market situation analysis

The size that should know whole market scope and enemy my parallel case, market situation analysis must include following 12 content:

(1) the dimensions of whole product market.
(2) the trade off study of the sale of each competition brand and sale.
(3) market of each competition brand has the trade off study of rate.
(4) the analysis of structure of consumer age, sexual distinction, profession, record of formal schooling, income, family.
(5) the trade off study of defect of actor of product of each competition brand.
(6) area of market of each competition brand and the trade off study that the product locates.
(7) fare of ad of each competition brand and the trade off study that advertisement behaves.
(8) the trade off study of activity of sales promotion of each competition brand.
(9) the trade off study of activity of public relations of each competition brand.
(10) the trade off study that each competition brand orders value strategy.
(11) the trade off study of sale channel of each competition brand.
(12) the analysis of increase and decrease that the company goes 5 years.

(2) layout book text

Text of sale layout book is formed by 6 big, explain as follows respectively now:

(1) the main policy of the company

Layout person before protocol layout case, must run guiding principle and strategy with what the top leader layer of the company did not come with respect to the company, do thorough and meticulous communication, in order to determine the main policy policy of the company. Both sides wants the detail below delibrate;

Decide target market and product locate.
Selling an end is to enlarge the market to have rate or pursuit profit.
Make value policy.
Sell kind certainly.
Ad performance and ad budget.
The key of sales promotion activity and principle.
The key of public relations activity and principle.

(2) sell an end

Alleged sale target, during it is certain that all sorts of products that point to a company namely are in inside (it is a year normally) the business goal that must achieve.
Sale target quantifies have following advantage:
To examine the success or failure of case of whole sale layout provides a basis.
Provide a basis to evaluate working performance target.
Provide a basis to plan to sell an end the next time surely.

(3) extend a plan

Layout person the purpose that protocol promotion plans, want to assist implementation to sell an end namely. Promotion plans to include target, politic, detail to plan to wait for 3 much.
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